The call to action – what you tell your prospects to do next – is arguably the most important aspect of your marketing campaign because you want a homeowner to respond, period. Ironically, it is often the most overlooked component of a marketing piece.
The most likely call to action would be “call me to talk about the alternatives available” or “call me for a free consultation”, etc.
Yet I am of the view that many prospects need to be nurtured or “warmed” first, before they pick up the phone to call. This is even more true with homeowners that have defaulted on their mortgage payment, because they are at their wit’s end and feel vulnerable. They view you as a stranger and possibly a vulture looking to swoop down and profit from their misery. An adept investor will overcome this natural distrust by educating these homeowners on the alternatives available and become a personal advisor and coach with their best interest in mind.
So rather than “pick up the phone and call me” for a response mechanism or a call to action, how about something along these lines -
- “Call or write for a free report on your credit reporting rights” or
- “Call or write for a checklist of steps you can do if you are receive a certified letter from your lender” or
- “Visit our website to learn more about new legislation”, etc…. the possibilities are left only to your imagination.
The concept is to nurture, inform, and educate a troubled homeowner before going in for the close. Remember, before a homeowner in pre foreclosure can work with you, they have to TRUST you. By providing some sort of white paper or snippet of information, you are doing 2 things.
1) You are asking a troubled homeowner to do something non-threatening by becoming better informed. There is little perceived risk with downloading a free report or checklist, etc.
2) You are building rapport and trust by educating the homeowners and conveying that you have their best interest in mind.
At preforeclosuredata.net, we provide access to the best short sale opportunities long before anyone else knows about them. You can know, within a few days, exactly which homeowners have missed a mortgage payment. Call us at 607-785-8158 for fast counts and expert consultation.