Archive for the ‘Marketing Strategies’ Category
As one way to overcome a homeowner’s lack of trust, you can send distressed
home owners to a recorded hotline that briefly discusses some of the options they have available. Home owners that may otherwise be hesitant to call you, may call a hotline to hear a pre-recorded message because there is little risk to doing so. If theyare comfortable with the message or messenger they can dial through for a live conversation.
There are many affordable tech solutions to seamlessly start a hotline, such as Voice Nation. We recommend keeping the pre-recorded message two to three minutes long so as to not loose the homeowners attention or overwhelm them with too much information. The goal at this stage is to have a short, heart to heart conversation with the listener that presents some different options the homeowner has, but more importantly, establish a level of trust and rapport by providing a calm voice of reason and empathy.
The added benefit of using a pre-recorded hotline is that incoming calls are
logged, so you have a phone number to call if you do not hear back from the homeowner.
A client that religiously uses a hotline in their marketing campaign finds that “a sequence of six mailing pieces over 3-4 weeks to around 400 homeowners gets the phone ringing immediately, averaging a couple calls per day for 2-3 weeks.”
Says another REALTOR: “Sellers in distress are looking for solutions, but are very cautious as there is so much info/misinfo going around. By providing low risk – low or no exposure information to these folks gives them the ability to anonymously shop for a solution provider who they feel comfortable
with. Whether it be websites, recorded messages or chat – no matter. The more media types, the larger your potential audience. One size doesn’t fit all.”
Like this post? Follow us on Twitter @shortsaledata. For expert consultation and a count of distressed homeowners in your area, visit www.preforeclosuredata.net.